The development of the business in recent years demanded a rebranding to better reflect the vision, the commitment and the values of Prilux today.
A second-generation family business that uses light to create unique settings and moments, Prilux has refreshed its corporate identity.
The core of the business is the in-house design and implementation of high-added-value bespoke lighting solutions based around monitoring and regulation systems.
A business in constant motion, innovative and at the leading edge of lighting technology, Prilux understood the need to take an essential strategic step to support the continued growth and development of its brand by updating its corporate identity.
The new identity projects a renewed image that better reflects the business’s principal values today.
Innovation, simplicity, commitment and quality.
Prilux has completely restyled its corporate image and its visual communication resources to create a brand that fully transmits the vision and values of the business.
The new image is a faithful reflection of where the brand stands today, encapsulating its growth and development over recent years.
The restyling has produced a memorable new design that is both simple and contemporary. Its lines are clearer and easier to read and the overall aesthetic is lighter. At the same time, it is faithful to the brand’s original character and personality.
The new typography incorporates the main attributes and distinctive elements of the old corporate logo, to evolve Prilux’s image in a new and contemporary way.
Even in the new design, Prilux has kept its iconic triangle to show stability, mission and direction. Built in positive as a network of points which symbolises connected, efficient and sustainable cities for a cleaner, lighter appearance.
New image, new digital experience
To coincide with the unveiling of its new branding, the business has also launched a new restructured, user-friendly website.
The website provides an improved user experience with content organised in a more intuitive way with products and services grouped under different applications to make searching more straightforward.
Known for its approachability and customer service, the business has focused on personalised content to build better connections with users. The website allows visitors to select a user profile. The choice of a profile enhances navigation through the display of high-quality content that is particularly relevant to each profile.
Finally, the design of the website reflects the new brand identity with a cleaner, purer aesthetic. Inspired by the rebranding, Prilux sees the new website as a business card that embodies values such as innovation and continuous technical innovation.
The new brand identity can be seen on all Prilux’s communications and its new website at: www.prilux.es